In America, retail changed forever with the advent of Sears and Roebuck. It all started in 1880's with Richard W. Sears and Alvah C. Roebuck and their watch business.
They published their first catalog in 1886. It would be 1933 before their first Christmas 'Wishbook' was sent out (which at that time was officially named 'The Sears Christmas Catalog Book'). Here are some catalogs and pages from the 1800's.