Friday, November 8, 2019

Neiman Marcus Christmas Book 1920.

In 1907, Herbert Marcus, Carrie Marcus Neiman, and A.L. Neiman opened the first Neiman Marcus store in 1907. The 3 invested their money in the retail store rather than invest the money into an unknown "sugary soda pop business" in Atlanta. So they passed on the fledgling Coca-Cola Company. 

Neiman Marcus' first holiday mailing was in 1915 when they sent out a post card, inviting customers to the store for their holiday shopping. 

The "Neiman Marcus Christmas Book" first came out in 1926, 7 years before Sears' "Christmas Catalog Book" was released in 1933. Over the years, the "Neiman Marcus Christmas Book" has become famous for their annual 'Fantasy' gift. 

The business prospered in Dallas, thanks to their patrons with lots of the oil and cotton money. Their offerings were very upscale and fashionable.


One of the many promotions, that are now seen as iconic, was the weekley fashion show held in the Dallas Store. Through the years the best known designers from around the world would paticipate in these shows. Coco Channell, Dior, and others. 

That intial 16 page 1926 catalog would be the beginnings of something great.

No comments: