The business prospered in Dallas, thanks to their patrons with lots of the oil and cotton money. Their offerings were very upscale and fashionable.
One of the many promotions, that are now seen as iconic, was the weekley fashion show held in the Dallas Store. Through the years the best known designers from around the world would paticipate in these shows. Coco Channell, Dior, and others.
That intial 16 page 1926 catalog would be the beginnings of something great.